Savings can also be made by going back to the fundamentals. When the prices are higher, it becomes easier to add a little more of something, or try an unproven or marginal product, because our mindset at that time is that ‘it won’t cost me that much more’. We can help reinforce when it is proper to play offense or defense when it comes to applying inputs.

The example about the mattress sizing page you mentioned in the last WBF can be a perfect example of new keywords and content, and broadening the funnel as well. I can only imagine the sale numbers if that was the site of a mattress selling company.